We are a team of organizers. Having organized over 500+ exhibitions in 12 different cities in such a short time, we understand the market needs after spending much time studying it.
Innovative Solutions Group Innovative Solutions Designs Innovative Solutions Platforms
11765, Cairo, Egypt
The print campaign combined advertising in key mass media publications in Egypt and a variety of local and international industry specific titles.
The print adverts promoting the show were
featured in magazines and newspapers such as Al Ahram,
Agreements were established with top regional and international Media Partners, specialized in electronics Manufacturing, Technology and consumer electronics who engage with our visitor demographic, They support the exhibition and communicated the event to their subscribers and members
The show website serves as the main information hub for all participants. As well as show specific information such as online registration, exhibitor list floorplans and conference details, the website increasingly reproduces important news, articles and research to educate users about the latest industry developments and the Egyptian market.
Key executives received regular & relevant updates on both the show and the Egyptian and African markets through targeted email campaigns. The campaign served as a convenient way to interact with the show, highlighting new initiatives and important information throughout the event.
An intensive outdoor campaign was delivered for a period of eight weeks in industry specific areas including the crowdies locations in cairo industrial zones across Egypt
The show will be promoted through Google
AdWords and display network, generating a
significant percentage of the event registrations and visitors. The digital campaign will benefit from a large increase in funding from 2023 on wards
Important show data and information were
shared via Facebook and other social media channels to keep our network engaged and up to date with the latest show developments.
5,000 VIP invitations were couriered to senior
decision makers, procurement officers and
experts from the electronics industries in Egypt
Before and during the show a local radio
campaign will be delivers across key channels to inform Cairo residents of the event. Radio continues to play an important role in the media stations in Egypt
6 SMS campaigns were sent before and during
the show to update our network about the
highlights of the exhibition.